Canoga Park, CA (PressExposure) May 17, 2011 -- Now more than ever with a continually shifting economy, many doctors and dentists have had to step up their medical and dental marketing efforts in order to acquire new patients to sustain their practices. Because doctors and dentists have traditionally been wary about marketing because of a perceived threat to their professional credibility, many wait until what they consider is the appropriate time to increase their medical and dental advertising strategies. Once they have reached a comfortable quota of patients, they cease their marketing campaigns. However, when their patient bases decline due to a recession, they find themselves questioning how to escape from the cycle of "feast or famine."
"If you are a small business owner, such as a dentist, you must continue to market your practice during both good and bad economic times," says Helmut Flasch, a medical and dental practice management specialist as well as CEO of Doctor Relations, Inc., a consulting organization based in Canoga Park, CA. "Look at any successful business. These companies are still in business and flourishing because they never stopped marketing to prospective clients. Your competitors are marketing to your patients while you have dropped out of the game."
Mr. Flasch goes on to say that many doctors and dentists cite large advertising overhead expenses as hindering their attempts to advertise. "There are solutions to increase a doctor or a dentist's visibility without spending a fortune on traditional advertising," says Mr. Flasch. "Get involved in community events and activities. Community interaction offers a lot of networking opportunities, so people get exposure to the doctor as a person and a humanitarian, which promotes credibility." This solution is known as "Un-advertising." Mr. Flasch finishes by saying that a person meeting a doctor through a community event is a good way to pre-determine if that doctor will be a good fit for their future medical needs.