Canoga Park, CA (PressExposure) July 20, 2011 -- Medical doctors and dentists are taking advantage of the online tools and resources that the internet has to offer by embracing new dentist advertising ideas to market their practices while combating the high costs of traditional advertising. However, with constantly changing and evolving internet technology, many small business owners, like those in private medical and dental practices, are often confused by which methods they should be looking at for optimal effect in bringing traffic to their websites.
"A single website that someone has created is not the universe because there is so much content already out there. It's a common misconception," states Helmut Flasch, a medical and dental practice management consultant and managing director of Doctor Relations, Inc., a health and dental consulting organization located in the San Fernando Valley area of Southern California. "You want to direct traffic to your website, but it's a very hard task to accomplish because it is like looking for one specific grain of sand on a beach as large as Jupiter." He goes on to further demonstrate that even with a professional internet page and good search engine optimization, it will only land one mention on the first page of Google. Mr. Flasch, however, suggests that are additional methods to get more mentions on Google and other search engines.
"If your site content could be on 30,000 other websites, there is going to be a greater opportunity for people to find you," affirms Mr. Flasch. He goes on to clarify that the goal of someone like a dentist who wants to fully optimize dentist internet marketing tactics is to get his name listed several times on several pages of Google. "You need to create videos and you need to distribute them to large sites that get a lot of traffic such as YouTube and MetaCafe."
Mr. Flasch says videos are popular because many people prefer to multi-task by reading information on other browsers as they listen and points out that videos actually get messages across to their intended audiences much faster than written content.
"A dentist is going to get top rankings on Google, but he must disperse his videos with a good message to several thousand websites to get greater attention from Google and the other search engines," he says. He further explains that a video clip should be brief and produced in an interview format so that dentist can answer the questions that will give viewers more insight about his character and his practice. "People do not care about the credentials or the equipment of a dentist because any dentist can make the same claim. It does nothing to differentiate themselves from their competition. When you create your video as an interview, you can ensure that nothing about your message is omitted and when it goes out to hundreds of sites, you are getting endorsements that will result in stronger Google rankings," Mr. Flasch.