London, Uk (PressExposure) June 26, 2009 -- DialAFlight began legal proceedings last week against four review sites who published a âmalicious and libellousâ article, submitted by a competitor.
The travel company had contacted these sites when the articles first appeared and asked for them to be removed, and say they have only begun High Court action as a last resort. The nature of the article, and the fact that it was distributed identically across a range of sites, led DialAFlight to believe that it was not a genuine user comment, but rather a strategic act of defamation by a competitor attempting to discredit the company.
One site, grumbletext.co.uk , has already removed the offending post, offering an âunreserved apologyâ to the firm for what they describe as âserious, unfounded allegationsâ. As a result, DialAFlight have settled out of court for a fraction of the sum they might reasonably have expected in (what would almost certainly have been) a legal victory. The user-generated forum for consumer gripes describes DialAFlightâs withdrawal of action as âmagnanimousâ.
âWe think blogs and review sites serve a useful function so we did not want to take this route,â says a DialAFlight spokesperson, âbut thereâs no way we are going to allow a competitor to go around the internet posting lies about us.
âReview sites need to act in a responsible way and make sure they properly police the material which is appearing on their site. They would do well to remember that a large number of libel claims against newspapers actually emanate from their letters pages.â
--Notes to Editors--
DialAFlight is one of the UK's top travel companies offering flights, hotels, car hire, city breaks holidays, including cheap flights to Dubaiand New York flights travel insurance and Business Travel to help you to create the perfect all-inclusive trip to any worldwide destination. Because we've been in business for more than 25 years, we're able to secure the best travel industry rates available. We pride ourselves on our experienced sales staff who are all well-travelled and committed to creating your perfect trip - at bargain prices.