Atlanta, GA (PressExposure) September 20, 2009 -- Digital Signage Expo (DSE), the worldâs largest International Tradeshow and Conference dedicated to digital signage, interactive technology and out-of-home networks, will host speakers from WPPâs The Store, StarCom World Wide, Publicisâ Zenith Optimedia, Razorfish, Hyperspace and Neo Advertising, among others at its Conference Program scheduled for February 23-25, 2010, in Las Vegas.
In one of the total eight Tracks available at DSEâs Conference, sessions will address five topical issues related to Advertising-Based Digital Out-of-Home Networks. Curricula will be offered both for Brand Marketers/Managers and Advertising Agency Professionals who want an in-depth and intelligent discussion on these topics.
MediaVest World Wideâs Senior Vice President Connections Research & Analytics, David Shiffman will co-present a seminar on âHow to Measure Digital OOH Effectiveness,â Razorfishâs Director of Emerging Media, Patrick Moorhead will participate on a panel entitled, âDigital OOH Buyer/Seller Face-Off: What Media Buyers Want/What Digital OOH Operators Have to Sell,â Publicisâ Zenith Optimediaâs Associate Media Director, DOOH, Paul Lenhart, Hyperspace Digitalâs Director of OOH Media, Ryan Laul and Neo Advertisingâs CTO, Phil Tweedy will co-present âHow to Sell Digital OOH Advertising to Your Clients & Why You Should,â and WPP/The Storeâs CEO for The Americas & Australia, Gwen Morrison, and StarCom World Wideâs Senior Vice President, Out-of-Home Media Director, Jack Sullivan will participate on a panel entitled, âThe Role of Digital OOH Networks in the Future of Advertising.â
Chris Gibbs, President of ExpoNation, LLC, which produces DSE said, âOur Brand Marketing, Brand Mangers and Advertising Executive attendees want to hear about peer experiences from credible people who understand their challenges and can share best practices, literally as they are being developed. DSE 2010 will give attendees far more opportunities to hear similar peer experiences in curriculum tracks designed for their industry segment.â
Digital Signage Expo, co-located with Interactive Technology Expo, The Out-of-Home Network Show, and Digital Content Show to run February 23-25, 2010, will take place at the Las Vegas Convention Center in Las Vegas. To exhibit or attend contact Chris Gibbs, (770) 649-0300 Ext 17. Or, for more information, visit http://www.digitalsignageexpo.net.