DirectBuy Plays Santa for Robbery Victim

Rockland, MA (PressExposure) December 30, 2008 -- For Jose Lacen, Christmas easily could have been ruined when thieves took his television, some cash and the presents for his two daughters. But no matter the amount of material items the thieves stole, they couldn’t take his Christmas spirit. Touched by Lacen’s story, DirectBuy of Boston South, the leading members-only and home improvement center, helped to spread more of that spirit by replacing the stolen television.

DirectBuy of Boston South Owner John Massaria, along with Sales Manager Marc Brennan, delivered the 37-inch flat screen to Lacen’s Roslindale home. It was a gift sent from heaven for Lacen, confined to a wheelchair since an illness left him in a coma for a month back in 2000, who relies on the television for company.

“When we heard about what happened to Jose, and his unwillingness to give up, it wasn’t a question of could we help him out, but how quickly,” said Massaria.

In addition to delivering the television, Massaria and Brennan set up a DVD player that another well-wisher had dropped off earlier. Massaria also arranged for Comcast to upgrade his wiring for the new television set.

DirectBuy of Boston South’s gifts were but a few Lacen received after word of his plight got out. Among the items contributed by other “secret Santas” were replacement gifts for his 10-year-old and 18-year-old daughters.

Said Lacen, “So many people have been so kind and that’s something I’ll never take for granted. I’ve been blessed all over the place.”

Added Massaria, “It’s unfortunate what happened to Jose but the response to his situation shows that the good and decent people are many and that the Christmas spirit is still very much alive.”

Lacen is not the only member of the community that DirectBuy is helping out this holiday season. DirectBuy of Boston South, and the other DirectBuy locations in greater Boston are holding a holiday food drive. Those wishing to contribute canned goods and starches (e.g. dry cereal, pasta, etc.) to DirectBuy’s holiday food drive can visit DirectBuy Showrooms at the following addresses:

DirectBuy of Boston South, 11A Commerce Road, Rockland, MA, 781-878-8846.

DirectBuy of Boston West, 422 Boston Turnpike, Shrewsbury, MA, 508-842-8800.

DirectBuy of Boston North, 100A Fallon Road, Stoneham, MA, 781-438-8111.

DirectBuy franchises offer members the opportunity to enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products and accessories by purchasing wholesale, directly from the manufacturer. In addition, DirectBuy boasts a team of designers to help members with their purchases and gives them access to a roster of hand-selected contractors to expedite those projects.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by contacting the showrooms listed above or visiting

About DirectBuy of Boston South

For more than 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and authorized suppliers in Canada.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting or

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Press Release Submitted On: December 21, 2008 at 12:56 pm
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