New York, New York (PressExposure) March 30, 2009 -- Direct Agents Interactive Advertising, an award winning online advertising agency, announces today the expansion of its compliance services with the implementation of LashBackâ¢ LLC, an email monitoring provider, to screen compliance with the Controlling the Assault of Non-Solicited Pornography and Marketing Act legislation (CAN-SPAM Act) in their affiliate network.
LashBack ensures that all CAN SPAM regulations are met and that aberrant emails are monitored and immediately resolved. By partnering with Lash Back, Direct Agents is taking yet another step in protecting consumers and clients against fraud. Currently, Direct Agents' Compliance team combines cutting-edge technology with rigorous monitoring standards to provide clients with the most secure framework for navigating - and excelling in - the online marketplace.
Direct Agents compliance practices include precise affiliate screening, zero fraud tolerance, and a full suite of DA Assurance Technologiesâ¢ that have allowed Direct Agents industry low occurrences of fraud and compliance issues. "We are excited add Lashback to our growing list of Campaign Assurance technologies," says Direct Agents Managing Director, Josh Boaz, "we take to fraud and compliance issues very seriously. This is yet another step in maintaining our reputation of going beyond the industry standard and best practices."
In addition to CAN SPAM Compliance, Lash Back will allow Direct Agents to increase deliverability of emails, provide consumer and corporate brand protection and ensure that all consumer opt out requests are met. Direct Agents will fully integrate Lash Back on April 1st 2009.