Cambridge, United Kingdom (PressExposure) February 21, 2012 -- Ever found yourself trying to book a last minute hotel and all you could find in your price range were hotels by railway stations and the red light district? HotelSweep, known for its direct hotel search, launched a mobile application today with a simple way of booking last minute stays.
"HotelSweep is a win-win solution for consumers who want a wide choice and the best prices and for independent hotel, guesthouse and B&B owners who get increased online visibility at no cost - just what the UK hotel industry needs going into 2012," says Richard Lewis co-founder of HotelSweep.
The hotel search market has always been competitive but new entrants are appearing more rapidly than ever before. Newcomers to the sector include HipMunk and Mobissimo, each with its own take on hotel search. Established players such as Marriott and Hilton have also joined forces to create the new booking engine RoomKey.com in a second attempt at reaching travellers directly. And in July last year, Google introduced Hotel Finder that is slowly growing into a serious contender in the hotel search engine market.
The vast majority of small hotels save their best rates for their own websites and are not listed on the big travel agents like Expedia. But many of these businesses, especially independent B&Bs, just don't know how to increase their visibility or don't want to pay listing fees. HotelSweep goes direct to the establishment's website, extracts the relevant data and informs the owner who has the opportunity to modify the data themselves.
"The user experience is everything and while HotelSweep covers the large hotel groups we provide a much more balanced search so that consumers are more likely to find a cheaper, better value room, simply through a superior diversity of results," said Chris Doman, founder and co-developer of HotelSweep.
"Newcomers and incumbents alike need to get creative and differentiate themselves to ensure a chance of gaining and holding market share," said Chris Doman. "A combination of a fast, simple interface with the advanced hotel 'deep search' capability that embraces small hotels, guesthouses and B&Bs is what makes HotelSweep the best hotel search engine in the market. We expect that the results to speak for themselves."
The HotelSweep Direct Hotel search app is available from the Android Market here [http://market.android.com/details?id=com.wDirectHotelSearch].