Tampa, FL (PressExposure) May 20, 2011 -- Realty Postcard recently launched its new website, http://realtypostcard.com. It provides a new and complete, integrated web to print, demographics and mailing service that significantly improves the way real estate professionals use direct mail.
New features orbit around the website owner's (Postcard Services) patent-pending design software. President Newell White said, "We designed this site by thinking more like real estate professionals and less like cloud-technology geeks. The result is a practical tool that allows realtors to spend less time computing and more time marketing." Completing a simple form allows users to choose from hundreds of pre-existing designs geared to the general and specific marketing needs of the real estate community. Mr. White said, "There's no need to re-enter data to change your campaign or to add a new campaign. This means beating out your competition by getting to market quicker and with more accuracy."
An additional innovation that sets this website apart is the neighborhood-mapping tool. Created to make life easier for real estate professionals, this point and click tool generates mailing lists by virtue of an on-screen "Google style" map. Users just zoom in from the national to neighborhood level. Mouse clicks on the actual map drive the target demographic rather than working through post office bar codes or zip codes. This means realtors can use their local knowledge to visually select demographics by clicking on the map in addition to or instead of the more traditional zip code approach. Moreover, the website shows the actual demographics count yielded by the search in real time as the user points and clicks - so users can scale the size of their direct mail postcard campaign according to their budget as the campaign is being built.
RealtyPostcard.com allows users to upload photos for each property they wish to market. Realtors can use their own artwork or have Realty Postcard's in-house graphic artists design campaign artwork at a fixed price.
"The initial response to RealtyPostcard.com has been amazing," says Jim White, Print & Direct Mail Program Development Manager for Realty Postcard. "From the first day of the launch we have seen hundreds of users using the site and more of our existing real estate customers switching to it daily. Just give us 3 minutes and then you are done!"
Other features include creation of USPS certified mailing lists, printing (within 48 hours), bulk mailing and shipping. There are no set-up fees and all postcards come with the highest quality (high gloss UV coating) and the greenest printing available. A new Representative program has also been built into the site that allows realtors, salespeople and real estate industry sites to sell Realty Postcard products to their customers via customized "storefronts" and reseller programs, thereby protecting branding.