San Antonio, Texas (PressExposure) March 15, 2012 -- The e.f. group's direct mail with QR Code campaign created for then political candidate Carlo Key is a featured story in a Direct Marketing News ( http://www.DMNews.com ) article for its successful political marketing strategies. According to the Direct Marketing News online article "Political marketers gear up for the 2012 season with interactive direct mail tools," political campaigns using direct mail with added features such as QR Codes will "help bring direct mail efforts to life this year."
Technology is allowing voters to show up on Election Day armed with information that guides them in electing the candidate of their choice. This election year, politicians have access to many technology-driven marketing tools to help them get their messages out to voters. New strategies will include a priority to connect with voters who share the same concerns and interests and, more importantly, to focus on targeting the potential voters who can vote to get the politician elected.
In the article, now elected Judge Carlo Key and Jason Ellis, President of the e.f. group, both mention the ability of a direct mail piece with a QR Code to engage voters. Print to mobile to web technology enables recipients who want to interact immediately to arm themselves with more information easily while holding the piece in their hands and using their smart phones to connect.
According to Mr. Ellis, "Direct mail is an important part of a political campaign. When a potential voter is able to not only read the message on the mail piece but also easily connect on a smart phone to a candidate's web page, informational video, or social media links, that candidate is motivating an interaction that could possibly lead to a vote on Election Day." Mr. Ellis believes that the main point in using interactive and targeted direct mail in political marketing is to help the candidate make relevant connections with potential voters and offer information that will help the recipients make an informed decision.
About the e.f. group
The e.f. group specializes in Personalized Direct Marketing and Cross-Media Marketing solutions. Providing seamless integration for print to mobile to web connections, the e.f. group offers full-service capabilities from marketing program development to implementation. the e.f. group is a division of Accu-Print, San Antonio's Total Print and Creative Firm. For more information, contact the e.f. group at 3503 Crosspoint, San Antonio, TX 78217, 210-492-1921 or visit http://www.theefgroup.com.