Bristol, United Kingdom (PressExposure) June 23, 2009 -- Email might be free and instant, but the evidence is that customers still have a big preference for the personal touch that comes with direct mail, says Andrew Miller of Royal Mail in a recent interview on Marketing Donut.
âResearch suggests that direct marketing is eight times more likely than any other medium to make customers feel valued."
Miller says direct mail is a great way to reward loyal customers with a discount voucher or gift. He also stresses its effectiveness for up selling.
If you're keeping good databases and tracking customers, you'll know when a particular group may want a product upgrade or benefit from a value-added service."
Miller says the key to a successful direct mail campaign is targeting.
âDirect mail is about reaching out and having that personal touch. Customers are valuing that more and more these days."
Marketing Donut has an extensive range of free resources to help small businesses develop and implement their own direct marketing campaigns.
Backed by Royal Mail and Google, Marketing Donut is a free resource to help small businesses with every aspect of sales and marketing. Since its launch earlier this year, it has developed a strong following among small business owners and managers who like its easy-to-use, practical approach to solving small business marketing dilemmas. The Marketing Donut is at http://www.marketingdonut.co.uk, Further information: visit http://marketingdonutblog.co.uk