London, United Kingdom (PressExposure) May 21, 2009 -- Direct marketing is an ideal marketing method for small business. Itâs cost effective and it can be extremely successful. Thatâs the expert advice on specialist marketing website Marketing Donut, and the site has all the free resources you need to implement successful direct marketing campaigns for your business.
Marketing Donut covers the main kinds of direct marketing techniques, including leafleting, mailshots, telephone calls, and email marketing.
It also provides critical advice about how to develop and maintain your customer list â the all important database that will help you target your marketing messages. Itâs the quality of this list that will determine your success rate.
In addition, there is a comprehensive advice on working with databases. Databases are a relatively inexpensive way to add sophistication to your marketing activity because they make information management so easy.
The experts acknowledge that maintaining databases requires discipline, but itâs an investment that more than pays off.
Not only do you have an up-to-date list of customers and prospects, itâs easy to identify which approaches are getting results and improve what youâre doing. This means you less likely to waste money on initiatives that are simply wrong for your business.
Furthermore, the information you record about your customers and their preferences becomes valuable market intelligence â information that, with Marketing Donutâs help, will help to help you identify trends in your market, set prices, target new customers and much more.
Supported by Google and Royal Mail, Marketing Donut is a free resource for small business people. Itâs packed with comprehensive free resources about all aspects of small business marketing, from marketing strategy through to attending events and exhibitions.
The Marketing Donut is at http://www.marketingdonut.co.uk