East Arlington, TX (PressExposure) December 21, 2009 -- Over all the years people have been doing marketing, they have come up with a lot of different ways to get the message out. Some of them differ in purpose and form, but all of them promote a company or company name.
However, I do not see people using very much variety in their marketing. I see the same styles over and over again, and while I know that is the case because those styles are popular, it does not change the fact that you risk getting lost in the crowd if you are not careful.
The world of custom printing is a very large one indeed, and something you should be aware of. A good businessperson goes into the market place with everything at his or her disposal, and if you want to be able to get ahead, you need to know what you are able to do.
I do not intend to cover every inch of what custom printing can do for you, because I know I would come up short, but here are a few suggestions for those who are not sure what they have open to them.
Door hangers are a nice way of getting your message quite literally to a person's door. You hand the ad on a doorknob on people's homes. By going door to door yourself, you achieve a cheap form of direct mailing.
Greeting cards are not used nearly enough. They can be like business cards or they can be like postcards depending on how you want to do them, but no matter what they offer an invitation to come in. People are rarely given such a formal invite to a store, and it will make an impression when they do receive one.
Table tents are able to give people some information at whatever locations you want to put them. For those who do not know much about table tents, just go to a restaurant and odds are good you will have one on your table. Put some in your waiting room, or anywhere else, you can, to provide people with whatever information you want to.
If you have a lot of experience with a specific subject matter within your field than have some booklets printed. Talk about what you know, and make sure people understand just how much of an expert you are in your field.
Maybe printing off a calendar might be just what you need to get your name in more people's homes. When given a free calendar people are going to be encouraged to take it, and more likely to put it up on your wall. Every time they look at the date they have your company name right there in front of them.
In addition, these options here are just a drop in the bucket when it comes to what custom printing can do for you. Research the field and find something that fits your needs. I think you will be surprised by just how much is really out there.