Domino's Adds Folk Touch To Its New Store Opening In Ahmedabad With Cultural Extravaganza

Nodia, India (PressExposure) July 18, 2011 -- Domino's Pizza, the market leader in organized pizza home delivery segment in India, set the town of Ahmedabad abuzz on June 13, 2011 with the grand opening of its new store at Wide Angle Multiplex, Satellite Tower. This unique launch approach of mounting a cultural extravaganza has been adopted to deliver happiness to people in the city. The store marks another milestone in Domino's Pizza's expansion plans in the region.

The various activities on the first week of the launch included Magic Show, Puppet show, Kachhi Ghodi dance, Tattoo Artist and Taro reading. On the occasion Ajay Kaul, CEO, Jubilant FoodWorks Limited said, "Domino's Pizza is doing very well across the country and in Ahmedabad as well; for us Gujarat as a State holds out great potential for in future. Our expansion in the region is in consonance with our strategy of maintaining the leadership position in organized pizza category."

Mr. Harneet Singh Rajpal, Vice-President, Marketing, Domino's Pizza India, on the occasion said, "Domino's Pizza is very well accepted in India. We also have a good presence in Ahmedabad with DSachet-1, C.G. Road Store, Sukh Shanti Complex, Bhatta - Store, Venus Atlantis Business Park, Shivalik Yash, 132, Ring Road and PVR Talkies Stores. Our unmatched '30 minutes or free home delivery' promise, delicious pizzas and the affordable pricing have made us more acceptable to larger population."

About Jubilant FoodWorks Limited

Jubilant FoodWorks Limited, a Jubilant Bhartia Group Company holds the Master Franchisee Rights for Domino's Pizza for India, Nepal, Sri Lanka and Bangladesh. The company has been listed on the Indian bourses recently. Prior to Sep 24, 2009, the company was known as Domino's Pizza India Limited and underwent a name change, rest of the terms remaining the same. The promoters of the company are Mr. Shyam S Bhartia, Mr. Hari S Bhartia and Jubilant Enpro Private Ltd. Domino's Pizza opened its first store in India in January 1996, at New Delhi. Today Domino's Pizza India has grown into a countrywide network of more than 378 stores (as on 31st March, 2011) with a team of over 11,000 people. According to the India Retail Report 2009, we were the largest Pizza chain in India and the fastest growing multinational fast food chain between 2006-2007 and 2008-2009 in terms of number of stores.

Over the period since 1996, Domino's Pizza India has remained focused on delivering great tasting Pizzas and sides, superior quality, exceptional customer service and value for money offerings. We have endeavored to establish a reputation for being a home delivery specialist capable of delivering pizzas within 30 minutes or else FREE to a community of loyal consumers from all our stores around the country.

Domino's vision is focused on " Exceptional people on a mission to be the best pizza delivery company in the world!" We are committed to bringing fun, happiness and convenience to lives of our consumers by delivering delicious pizzas to their doorstep and our efforts are aimed at fulfilling this commitment towards a large and ever-growing customer base.

Domino's constantly strives to develop products that suit the tastes of our consumers and hence delighting them. Domino's believes strongly in the strategy of 'Think global and act local'. Thus, time and again we have been innovating with delicious new products such as crusts, toppings and flavours suitable to the taste buds of Indian Consumers. Further providing value for money and affordable products to our consumers has been an important part of our efforts. Our initiatives such as Fun Meal and Pizza Mania have been extremely popular with consumers looking for an affordable and value for money meal option.

Our Brand Positioning of Khushiyon ki Home Delivery (Happiness Home delivered) is the emotional benefit we offer to our consumers. All our efforts, whether it is a new innovative and delicious product, offering consumers value for money deals, great service, country wide presence or delivery in 30 minutes or free are all oriented towards delivering happiness to the homes of our consumers.

Consumers can order their pizzas by calling the single Happiness Hotline number 68886888

About Dominos Pizza India

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Press Release Submitted On: July 18, 2011 at 5:03 am
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