Leicester, United Kingdom (PressExposure) August 04, 2009 -- Recently it seems impossible to open a newspaper or flick onto the news without being subjected to a story about social media or networking, particularly related to Twitter. One of the latest stories to hit the headlines is the remodelling of their homepage; its purpose is to help new members to get to know the site better and generally appear more user friendly.
It seems that this could not have come at a better time, as various sources have suggested that 60% of new users do not return after a month of learning the ropes, forcing the San Francisco based networking company into creating a more accessible platform.
This goes to show that accessible websites really are essential for success, not only for first time users but to ensure that people visit repeatedly.
The Creare Group specialise in website design and Search Engine Optimisation (SEO), they understand the importance of simple navigation and excellent content, something that they apply to all of the websites that they create for their clients.
Whether looking for a simple website that showcases a business or an ecommerce shop that allows retailers to sell their products worldwide, they offer designs to suit an array of requirements.
Their web designers communicate with their customers to ensure that they receive an aesthetically pleasing website that is suitable for their business and customers.
However, the most important feature that they never compromise is navigation. For a website to be successful it is important that potential customers can find relevant information quickly and easily. Without this users get bored and bounce rates increase as customers leave the website.
In terms of design, The Creare Group always put relevant information on the homepage. They outline the businesses products and services so that their customers can decide whether that particular company matches their needs, without wasting their times trawling through pages of heavy text.
In terms of navigation, links are always clearly visible to users positioned where they would expect to find them, this facilitates quick and easy movement around the site.
In the majority of cases, The Creare Group place 'contact us' forms on the homepage, this is to ensure that communication between customer and business is efficient. If a customer chooses to purchase products or services from that particular business, the process can be completed effortlessly.
Search Engine Optimisation (SEO) is also important for this, keywords embedded within the website content allows users to find information of interest quickly, by clicking on a link it allows you to move to relevant content.
'One of the most important goals for us as a business is to ensure that our clients are successful online in their particular sectors. For this purpose, one of the features that we always incorporate into our designs is simple navigation, to keep customers engaged and bounce rates low.' Mike McKinlay, MD.
The Creare Group always try to produce accessible website designs that make marketing simple for online businesses, and purchasing easy for customers.