Fort Myers, FL (PressExposure) June 26, 2008 -- Fort Myers, Florida: The Dryout Network continues its expansion by helping affiliated water damage professionals build optimized Web sites. According to Dryout's owner, Mark Decherd, "It's taken us years to fully develop the Dryout Network. I thought, 'Why not put our design expertise and search engine optimization knowledge to work for our dealers?'"
With Decherd's help, the Dryout affiliates are building a stronger network than ever. Dryout uses a unique approach to attracting business with each affiliated water restoration business bringing in hits and directing customers to the nearest local Dryout professional. First, Decherd shows each dealer how to install the Dryout software on their Web sites. Once the software is online, the new Web site becomes part of the network, directing customers to the nearest Dryout affiliate.
But Decherd doesn't stop there. Certainly having hundreds of Web sites routing claims to local water damage professionals is beneficial to each networked dealer. However, Decherd understands Internet marketing and is working diligently to teach other members how to get the most out of their Web sites.
Among the services that Decherd provides are: keyword selection, customized content, preparatory software, and local optimization.
"Each dealer benefits by being on the Dryout Network no matter where in the nation they are located. For example, if a customer in Florida lands on a Dryout Web site operating out of Maine, the claim is instantly routed to a Florida Dryout affiliate," Decherd said. "While the software is amazing in this regard, I believe that local dealers can't strictly rely on others to drive traffic to them. That's why local optimization is so important."
Dryout Inc. is a nationwide network of water damage professionals. The state-of-the-art Dryout software automatically routes claims to the nearest local water damage and restoration expert. As customers search the Internet for assistance with their flooded homes, it's not unusual to land on web sites for out-of-area restoration services. However, when landing on a Dryout Web site, it doesn't matter which Dryout dealer's Web page the customer lands on because the software automatically routes the claim to professional who serves the customer's community.