Allen, TX (PressExposure) May 09, 2012 -- CRS Drywall
Phone: (972) 559-0008
Address: 1495 Country Club Drive, Allen, TX 75002
Plano-area property owners will soon have an easier time finding the professional drywall repair, installation, and finishing services they need. Local business CRS Drywall, which also specializes in soundproofing installation, ceiling repair, and interior painting, has partnered with online marketing firm Prospect Genius to improve its Web presence. The move is intended to make CRS Drywall more visible to property owners conducting an Internet search for drywall, ceiling, and painting services.
According to a February 2012 survey conducted by the Pew Internet & American Life Project, 78% of American adult Internet users search online for information about products and services they're considering buying. That means that having an active, informative, and easily searchable Web site gives a small business like CRS Drywall access to a vast array of prospective customers who might not find the business offline or through word of mouth. In today's digital age, it's vital for a locally owned business to capture the Internet-using customer demographic.
Utilizing search engine optimization, or SEO, Prospect Genius will work to improve CRS Drywall's search engine ranking, making it appear higher on a search engine results page for its industry. SEO involves incorporating industry-specific keywords into the copy and architecture of the business's Web site. Thanks to the Prospect Genius partnership, when Plano residents query a major search engine such as Google, Bing, or Yahoo! using keywords such as "soundproofing Allen TX," "interior painter in Lucas," or "drywall contractors near Richardson," they'll be much more likely to be presented with CRS Drywall among the top results.
"Internet users tend to view the top results as more accurate, established, or trustworthy," says Matt Gallo, a senior Internet marketing strategist for Prospect Genius. "Studies have shown that the top two or three results receive the most clicks. For CRS Drywall, those clicks can result in new customers, as people discover what the business has to offer for drywall repair and more."