Chicago, Illinois (PressExposure) September 12, 2012 -- Devendra Deshmukh (Director and Founder, e-Zest) said "Customer data when studied and analyzed in light of global coordinates provide great business insights helping companies gain user loyalty. As per Gartner, Location based services will be one of the most disruptive technologies in the next few years because of its perceived high user value and its influence on user loyalty. e-Zest's LBS platform will enable all players in retail ecosystem to leverage LBS in true sense."
e-Zest LBS Platform offers mobile application along with a complete management platform for LBS Solution. Marketers (Retailers) can subscribe to these services to able to reach out to end customers. End customers/users can download the application from the app store which will act as a loyalty card. Using LBS mobile platform marketers can create offers or reward points that shoppers can avail using app. Based on shopper profile and their past behavior you can set up rules to automatically trigger offers or advertisements. Moreover, the app will help them discover when the shopper is around one of the outlet and he virtually checks into the proximity zone. Marketers can see the real time data on the footfall in the outlets configured on the system.
"Our platform can also enable implementation of targeted campaigns, gainful customer loyalty programs, digital coupon retention and footfall analytics. These applications will lead to better brand image and keep organizations in sync with their end customers. We are excited about this launch and await positive response being one of the early adopters of this platform", said Jaywant Deshpande, President Enterprise Solutions at e-Zest.