New York, NY (PressExposure) February 19, 2009 -- EZSellGold, offering cash for jewelry for over 30 years, officially finalized the move to new, larger headquarters this month. Located in the heart of New York City's Diamond District, the firm has moved the bulk of its operations away from the street level, emphasizing its shift from a walk in business to an Internet based presence.
"The cash for gold industry is all moving online. Didn't you see the recent Cash4Gold commercial during the Super Bowl? There are new web sites popping up every day," says Allen Natanel, President of EZSellGold.
Mr. Natanel insists that the high price of gold and tough economic times is forcing many people who never sold their jewelry to strongly consider it to help pay for gifts, credit card bills, or even to make up the gap for an upcoming mortgage payment.
"These people who have never sold their jewelry before are not looking in the yellow pages for the nearest pawn shop. They are shopping for the best price on the Internet, especially this new generation that is more comfortable with the Internet."
Like others, EZSellGold's web site, http://www.ezsellgold.com, features prominently the price of gold, information about the three step process to sell gold to them, and a convenient form from which you can request what EZSellGold calls a Gold Kit or print out a USPS or FedEx label to ship your gold, all insured, directly to them.
The competition is fierce. Other competitors routinely bash their competition, filing fake reports on rumor mill web sites. Then there are the local swindlers, who Mr. Natanel warns about, who will host "Gold Parties" and routinely give out fractions of what the jewelry is really worth to individuals so often so happy to just see any money that they do not realize they are being cheated out of the true value of their property.
Mr. Natanel advises to always look for a company whose employees are bonded, where the gold will be weighed in front of you or over the Internet by video, and where the company itself is an extension of the refinery so that you avoid the middleman's cut.
"These days every penny counts and I often am disturbed to hear so many stories about how companies have taken advantage of the desperation of people unaware of the true value of their valuables."
EZSellGold Inc. is located in New York City at 21 West 47th Street Suite 501. Allen Natanel, President, is the press contact. For more information, see http://www.ezsellgold.com, or call toll free 800.601.6832.