Eaton Launches PowerAdvantage Partner Program to Accelerate Channel Sales in India

Pune, Maharashtra India (PressExposure) June 09, 2011 -- Diversified industrial manufacturer Eaton Corporation today announced the launch of the PowerAdvantage Partner Program for accelerating channel sales in India. The program is aimed to collaborate with IT Channel partners, System Integrators, IT VARs and Electrical Contractors across the country, providing opportunities for them to expand their product portfolios and increase revenues.

PowerAdvantage Partner Program offers compelling competitive advantages designed for long-term value addition with tiered partnership opportunities with Eaton. There are three tiers of partnership - Premium, Authorized and Registered designed around the investments and target based model and offers significant benefits such as priority in lead generations, attractive rebate schemes, training and development among many others. It also offers flexibility of moving up to Premium category depending on the specific period of time and achievement of significant business goals with Eaton.

"Our success is amplified by the success of our partners and we have customized this global program, strongly focused on supporting and developing our partners' businesses creating a win-win situation for both," explains Anoop Nanda, managing director for Electrical Sector South Asia, South East Asia & Japan, Eaton Corporation.

Partnering with Eaton will provide significant expansion of product portfolios with complete range of AVR UPS, on-line UPS of up to 40 kVA and even a higher range of 60 to 1100 kVA.

PowerAdvantage partners will also get access to marketing materials and sales tools, channel marketing tools as well as Eaton product literatures, sales and product training. There will be a dedicated development manager enabling partners to stay up-to-date with the latest channel information, campaigns and events.

"Eaton is a recognized leader in power quality and power protection devices across the world - with a focus on innovation to drive product reliability, safety, efficiency and sustainability - and this is a wonderful opportunity for the channel community to partner with the second largest manufacturer in the UPS space," added Nanda.

PowerAdvantage Program will make available across the country, a range of highly efficient and innovative power management products to support the key growth verticals such as data centers, hospitals, travel, manufacturing etc. with growing revenue streams for Eaton's range of Power Quality and UPS solutions.

To know more about the PowerAdvantage Partner Program visit us at [] or email us at

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Press Release Submitted On: June 09, 2011 at 7:14 am
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