Eco Friendly Hemp Apparel Number One Item for Dad's and Granddad's

St. Louis, MO (PressExposure) May 18, 2009 -- Ed Mass, President and Founder of Yes It's Organic, says he's seeing a growing interest from customers looking for organic, eco-friendly gifts for Dads. "Customers are writing to express gratitude and satisfaction with our huge inventory of eco friendly and organic items that make perfect gifts for Dads and other family members," says Mass, "Our 100% Eco Friendly Hemp Denim Jeans are selling particularly well."

Yes It's Organic is an online store featuring only organic and eco-friendly products, including apparel, furniture and home accessories to enhance any green lifestyle. Mass created Yes It's Organic not only to make organic and eco-friendly products available, but to educate consumers about the importance of considering these everyday items and their potential environmental and health impacts.

So, what makes Hemp Jeans so eco-friendly? According to the North American Industrial Hemp Council, hemp fibers are stronger, more absorbent and more mildew-resistant than cotton. Naturally resistant to most pests and out-competing weeds, it typically doesn't require pesticides or herbicides to grow.

One of hemp's greatest properties is that it's naturally bacteria resistant. That means it resists bacteria that creates odors. Hemp clothes can be worn many days without developing odors. This has the added benefit of reducing washing and water consumption. Reducing washing also means clothes last longer due to less wear from washing.

How does hemp clothing promote healthy lifestyles or fair for people with sensitive skin, allergies or multiple chemical sensitivities (mcs)? Mass says, "They are great choices! Hemp, as well as bamboo and organic cotton, are non-irritating to the skin due to the absence of the chemicals used in many conventionally produced clothing." Also, there's no fear of skin absorbing cancer causing toxins while wearing clothes since the farming and manufacturing processes are also eco-friendly.

When asked about how consumers can be certain their purchases are really supporting healthy lifestyles and a healthy planet, Ed Mass responded, "We only carry organic and eco-friendly items, we've done the green screening so others don't have to, ensuring our products meet high standards of environmental sensitivity and also beneficial health properties." Yes It's Organic's sustainability policies and definitions can be found in the Certifications Expectations section of the store.

Mass has made it his mission, through Yes It's Organic, to encourage awareness about organic and eco-friendly everyday items. He has written several articles discussing the benefits of choosing organic over non organic, the positive properties of non traditional fibers like sustainable bamboo and hemp, and several other topics related to the textile industry.

Yes It's Organic is satisfying the demand for eco-friendly gifts, too. The store has seen a significant jump in customers and visitors to the store through May and expects to see more during the rush before the big Dad Holiday. Mass reports that Hemp Jeans and the Men's Organic Cotton Yoga Strength Pant are among the top sellers this season. Mass also anticipates a growing interest in the newer additions of hemp, bamboo and organic cotton styles for men.

To learn more about Yes It's Organic and the textile industry, visit

About Yes It's Organic

Ed Mass, President and Founder of Yes It's Organic (, has combined an over 45 year passion for protecting the environment and healthy living with an opportunity to influence the lives of others and our planet in a positive way. The store's mission is to promote the growth of organic and eco-friendly production from farming through manufacturing, along with Fair Labor/Fair Trade practices, and to provide healthy living for people and a healthy environment for the planet. The company offers items for the individual, the home, school, work and play including organic logo clothing for organizations and events.

Ed Mass
President and Founder
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Press Release Submitted On: May 18, 2009 at 10:01 am
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