Maracay, Venezuela (PressExposure) April 20, 2009 -- You work very hard...day in and day out to get traffic (free and paid) to your site, only to have your visitor leave because your website looks "junky and unprofessional!" The truth is, nobody wants to buy trash! That's exactly what's in the visitors mind when they see your website that doesn't have a professional eCover representing your 'fabulous' product.
I mean, don't get me wrong. You may have the best product in the world, and you'll know that - but if your site looks trashy, your products must be too right? It's just some simple in-built psychological association that people have. Here's a simple example...
I'm a movies freak and I watch a lot of movies. I see so many that I now get selective as to which ones I will watch and rent on DVD. So to filter down and decide which one
I will pick as I skim through the movie covers. When I find a cover that catches my eye, I'll go into the film details and check out what it's about.
This in-build association doesn't just stop there. Good looking and attractive people in general are treated better in life...no need to debate that, it's a fact.
"A person's physical attractiveness -- the look that they're basically born with -- impacts every individual literally from birth to death," says Dr. Gordon Patzer, dean of the College of Business Administration at Roosevelt University. He's spent 30 years studying and writing about physical attractiveness. "People are valued more who are higher in physical attractiveness. As distasteful at that might be, that's the reality." That statement flows over to other things in life that are good looking, and people will give such things preference and their time.