Davao City, (PressExposure) April 03, 2012 -- One of the strategies in marketing is mass email marketing which sales are generated by sending sales information to potential customers through mass email messages. Despite it looks like a regular advertisement, in fact, it is not. Mass email marketing targets potential customers unlike regular adverstisements that targets regular people, and that's a big difference.
In order to target potential customers, in mass email marketing we create an email list, and offer our website visitors something free and helpful if they subscribe to it. At least one third of your website visitors will subscribe to your list if you offer them with a free e-magazine, report, software or even e-course for instance.
And then by fulfilling whatever you promised is free, you can start sending sales letters which are also related to your free newsletters. Make sure that everything you send is related. Smoothy blending sales information into our free newsletter is also cool in a way that readers won't even observe that we are already selling something to them. They might even consider our suggestions as natural solutions to their problems, and they will be happy to pay for it.
A marketer can give his subscribers useful tips and tricks, and reviews various digital cameras in a free newsletter about photography is a good example. He can move the camera he sells on top of the list so it could be found amond 3 best cameras when he does reviews. Now, you have the idea.
If you think you like this concept, then you have the potential to become an email marketer. All you need to have for that is a website where you're gonna publish free and helpful information, and good mass email marketing solution you're gonna use to send your newsletters.
Having a website is so easy. You don't need to spend more in creating one. You can still have a nice professionally-looking website in no time even if you can't do it by yourself for just $100 fixed price by hiring someone.
You should be careful in choosing a mass email marketing solution. You can actually find good and bad mass email marketing solutions. You can send personalized messages that allows you to mention personal information, and automate everything from message delivery to database maintenance with a good mass email marketing. A good solution lets you automate:
Subscription and unsubscription.
Removing bad addresses.
These items are all very important. Its not easy to maintain your database by manually adding new recipients and removing those who request to unsubsrcibe. And it migh take you a lot of time if you manually remove those recipients with bad addresses based on bounce backs, especially if you have more than 5000 people in your email list. Hence it is a must to choose a good mass email marketing solution.
I am using Mac Mass Mailer for my Mac Book Pro laptop and Advanced Emailer for my Windows desktop. I think, these are the best mass email software solutions.