Davie, FL (PressExposure) September 08, 2009 -- Michael Cohen, President of Cohen and Company Creative, Inc one of South Floridaâs leading advertising and marketing agencies, said that an effective website is one of the most important marketing tools a business can have during a challenging economy.
â More and more consumers are getting their information from the Internet and researching company websites before they make a decision to buy a product or utilize a service,â said Cohen. âHaving an effective website can make all the difference in company sales and profitability, while an ineffective website can lead to confused customers and little to no profitability.â
Cohen explains that many companies are under the misconception that if their website functions then it is acceptable.
âSome businessmen and women are under the impression that all they need is an operating website for consumers to respond. This could not be farther from actuality. Not only should a website be well constructed and professional in appearance, but it should also be easy to navigate, have appropriate messaging, relevant information and a call to action that gives consumers the opportunity to act now for a specific offer or incentive.â
According to Cohen, in order for a website to be effective it must be well constructed in four critical areas including, Information Architecture, Goals and Priorities, Products and Services, and Return on Investment.
Information Architecture stresses the importance of presentation, content, usability, involvement and findability. Goals and Priorities focuses on the business message, while Products and Services defines what the business is offering and Return on Investment is what a company can expect to receive from a well constructed website.
Cohen said that once the website has been effectively created, that it must be optimized to gain maximum exposure.
Website optimization is the art of utilizing key words and content that search engines such as Yahoo or Google require for a first search page company listing.
âIt is a fact that when looking for a product or service on Google or Yahoo, people usually do not navigate past the first page. That is why it is so imperative that a business optimize their website for the best results. The more recognizable and easy a company is to find, the better.â Cohen said.
âThese are challenging times for most businesses. Having an effective, optimized website is an important necessity that will give companies who have one, the upper hand,â Cohen said.
Cohen and Company Creative, Inc. is a full -service advertising agency in South Florida. The agency specializes in advertising, marketing, public relations, website optimization and social media marketing. Founded in 1993 Cohen and Company Creative, Inc. ensures results for their clients through their experience in print and broadcast media, public relations, direct mail and Interactive marketing.
For more information about Cohen and Company, Inc. visit Cohenadv.com or contact: Michael Cohen, President of Cohen and Company Creative, Inc. 954-923-8133; firstname.lastname@example.org