Telford, PA (PressExposure) August 19, 2009 -- Notepads are very useful marketing tools. This is because aside from being a great promotion material for your business, it can also function as collaterals that your target clients see on a regular basis.
With the competition getting tougher and tougher every day, you need to improve on your collaterals such as your notepads and ensure that they do not just have one function to perform, but also other purposes that your target clients can utilize for their own needs. This means that you create and design hard working collaterals in your custom notepads that can be used in many ways.
Notepads do just that - they market your business and at the same time provide your target audience the means to take note of their ideas. With custom notepads, you are able to provide your target clients with functioning collaterals and in turn help them to see your advertisement constantly.
Nevertheless, still many marketers make the mistake of putting too many elements in their notepad design that said collaterals are not very useful anymore. They have become more of advertisements rather than something that your target clients can keep and later on use to jot down their notes.
To prevent your notepad from being useless, here are some of the things you need to consider when notepad printing:
Consider the dimensions. - When we say determine your dimensions, we mean not only the size of your notepad but more importantly, the space you allot for its other function, which is of course for taking down notes. You do not very well intend your note pads to be so small that it does not look like a notepad anymore. In addition, you surely do not want it to have too big a space that you waste your chance of adequately marketing your business. Always remember that you have to have balance between your promotional objective and your desire to have your collateral functioning for your target audience.
Consider the best shape to represent you. - Although you would want to be different from the standard rectangular shape of a notepad, do not get too carried away that you forget one of your major objectives - to make your notepad functional. Always remember to design your notepad to be useful to your target clients. Making it difficult for your target audience to utilize the space in your collateral would just be a waste of your time and money as it will not work the way you expect it to.
Consider the proper binding. - Not only should you consider adhesives that are strong enough to hold all the pages of your notepad, you should also ensure that your target clients would not have a hard time to tear off a page or two.
Consider working on a minimalist design. - As always, remember to use a clear and simple design for your notepad printing. Avoid using watermarks that are vivid and have vibrant colors. It would be difficult to write over it; hence, your notepad can become useless for your recipients.
These are just a few things that you can consider when printing notepads. Just be sure to stick to your objective when you produce your custom notepads - make them effective marketing tools as well as be sure to have functioning collaterals for your campaign.