Email Marketing Firm - Data Continues to Identify the Email Campaign as Marketers' Tactic of Choice in a Fledgling Economy

Palo Alto, CA (PressExposure) April 27, 2009 -- Since the beginning of the year, survey data from several sources has identified email marketing as a tactic of choice among marketers responding to recessionary economic conditions. CEO of the award-winning email marketing firm Boomerang.com, email marketing expert David Kearney, advised marketers keen on turning to email campaigns to select their email hosting tools wisely. Not all email marketing solutions are comparable to others, noted Kearney, whose own company backs its email campaign product, BlastWizard, with consultants who are experts in email marketing for both small businesses and enterprise clients.

"With so many considering email marketing for its potentially high return on investment in an economic recession, the danger is that they'll select inferior solutions in haste," said Kearney, who encouraged readers to learn more by watching video about Boomerang at the company's website. "Email marketing can seem straightforward, and in many ways it is. But before embarking on email marketing campaigns, organizations really need an email hosting tool and the attendant support that can help them to make the most of their email marketing efforts."

A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Forty-seven percent of respondents to a recent survey by Aberdeen Group have indicated that they use email marketing to reach customers, second only to the website itself. Another survey, conducted by marketing automation firm Eloqua, has found that more than while three-fifths of B2B marketers have yet to make changes to their strategies despite the recession, email marketing is set to be the biggest growth channel for B2B marketers in 2009.

"A key corollary stems from data pointing to upward trends in email marketing," said Kearney. "And that corollary is this: An organization that plans to employ email marketing tactics needs to know about the best of these tactics. There is no room for trial and error. Fortunately, companies can begin to achieve their email marketing objectives in short order when they employ the assistance of experts who know how to do email campaigns right, right from the start."

In 2008, users of salesforce.com gave BlastWizard, Boomerang's customizable email hosting tool for small business, the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool." BlastWizard is available for a free trial. Several companies offer small business email campaign tools. Among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

About Boomerang

About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.


About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).


The media may contact either of the following individuals:


David Kearney
CEO of Boomerang
2450 Embarcadero Way
Palo Alto, CA 94303
dk AT boomerang DOT com
PHONE (direct): 650-798-1005
PHONE (main): 650-798-1000
FAX: 650-688-4303
http://www.boomerang.com
http://blogs.boomerang.com


Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner AT STETrevisions DOT com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

Press Release Source: http://PressExposure.com/PR/Boomerang.html

Press Release Submitted On: April 25, 2009 at 5:00 pm
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