Email Marketing Firm's Resident Expert Says Email Marketing Is the Number One Area of Marketing Investment Because It Offers Excellent ROI

Palo Alto, CA (PressExposure) September 09, 2009 -- New research indicates not only that marketing budgets have been increasing, but also that the number one area of spending has been email marketing. Email marketing expert David Kearney, CEO of email marketing firm Boomerang.com, believes this is so because email marketing not only delivers an excellent return on investment, but also works intuitively with emerging digital marketing tools such as microblogging and other social media.

"Several studies have shown email marketing to deliver a healthy return on investment," said Kearney, whose company's email hosting tool, BlastWizard, was voted in 2008 as "Best Mass Email Tool" by users of salesforce.com. "What's more, it's a tool that works very well in concert with other digital marketing tactics, especially emerging ones in social media."

A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

More than half (53 percent) of the marketing budgets at U.S. companies have grown this year, revealed research jointly produced by Econsultancy and Clash-Media. Their study also found that three-quarters of organizations are using email marketing and that social media enjoys a higher rate of use in the United States than in the United Kingdom or the rest of Europe.

"It's not surprising that three out of every four companies are turning to email marketing," said Kearney. "And it's encouraging that marketing budgets have been rising, generally. With a concentration of the investment in email marketing, the likelihood of new marketing initiatives bearing fruit is high. Marketers tempted to try the newer tactics out there, such as social media, should look into ways of integrating email into those efforts; the combination is intuitive, and results can be that much better if they do so."

A free email marketing trial of BlastWizard is available. In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool." Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

Boomerang's email marketing videos are available for free to anyone at any time, and BlastWizard itself is available for a free email marketing trial. Several companies offer small business email campaign tools; among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients.

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).


About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.


The media may contact either of the following individuals:


David Kearney
CEO of Boomerang
2450 Embarcadero Way
Palo Alto, CA 94303
dk AT boomerang DOT com
PHONE (direct): 650-798-1005
PHONE (main): 650-798-1000
FAX: 650-688-4303
http://www.boomerang.com
http://blogs.boomerang.com


Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner AT STETrevisions DOT com
http://twitter.com/brentskinner
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

Press Release Source: http://PressExposure.com/PR/Boomerang.html

Press Release Submitted On: September 09, 2009 at 12:11 pm
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