Email Performs Well in Recent Marketing Research - Email Marketing Expert Stresses that a Proper Email Marketing Solution Therefore Can Yield Excellent Results

Palo Alto, CA (PressExposure) July 08, 2009 -- New research shows that email is not only the digital channel best tracked by digital agencies, but also second only to search in performance. Email marketing expert David Kearney, CEO of email marketing firm Boomerang.com, agreed, but added that only robust email marketing solutions can facilitate the kind of tracking that leads to this level of performance.

"Even as social media and other bright, shiny new objects enter the digital marketing mix, research continues to reveal that email remains the go-to digital marketing channel," said Kearney, who directed readers to a collection of videos about Boomerang, whose award-winning email hosting tool was voted in 2008 as "Best Mass Email Tool" by users of salesforce.com. "One reason for this is measurement--in email marketing, a highly evolved exercise. Email's performance as a marketing tactic is thus strong. As long as email marketers turn to a robust, capable email marketing service, they are likely to see the results they want."

A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

In a recent poll by Sapient Interactive, nearly a third (30 percent) of chief marketing officers and senior marketing professionals identified email as the digital channel that their digital agencies were best able to track. Additionally, of these 81 surveyed individuals--all of whom are directly responsible for managing their digital agencies as well as their organizations' digital marketing budgets--23 percent said email was the best-performing component of their digital marketing programs; this placed email second only to search (which registered this response from 33 percent of participants).

"Tracking is critical to the success of a marketing program, and email marketing is no different in this regard," said Kearney. "Measurement indeed leads to the very caliber of email marketing performance that marketers seek; not every email marketing solution, however, provides the depth of tracking capability necessary for success."

In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool." BlastWizard is available for a free email marketing trial. Several companies offer small business email campaign tools. Among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

About Boomerang

Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).


About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.


The media may contact either of the following individuals:


David Kearney
CEO of Boomerang
2450 Embarcadero Way
Palo Alto, CA 94303
dk AT boomerang DOT com
PHONE (direct): 650-798-1005
PHONE (main): 650-798-1000
FAX: 650-688-4303
http://www.boomerang.com
http://blogs.boomerang.com


Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner AT STETrevisions DOT com
http://www.STETrevisions.com
http://www.brentskinner.blogspot.com

Press Release Source: http://PressExposure.com/PR/Boomerang.html

Press Release Submitted On: July 08, 2009 at 10:22 am
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