Fairfiled, New Jersey (PressExposure) April 17, 2013 -- Entera Health, a North Carolina-based biotherapeutics firm, selected StayinFront, Inc. as its customer relationship management technology and services partner. The company plans to deploy StayinFront TouchRx on iPads to its national sales force, along with StayinFront EdgeRx for its management team in July 2013.
StayinFront's SaaS-based EdgeRx and TouchRx provide a broad range of functionality that will be used to support Entera Health's field reps, managers and home office staff. Entera Health's field teams will deploy TouchRx - CRM on iPads enabling such features as Touch Analytics and Closed Loop Marketing (CLM) which allow sales reps to have higher level and more informative interactions with healthcare professionals.
Damon Race, VP, Strategic Planning and Analytics for Entera Health stated, "As a fast-growing company, we were looking for an experienced partner that could deliver a cost-effective solution built for our industry's specific challenges. StayinFront EdgeRx and TouchRx deliver those capabilities and combined with their implementation and support services, we feel we have a partnership that meets our needs."
Ken Arbadji, VP, North America at StayinFront said, "We're excited to partner with Entera Health and confident that their field force will derive significant benefit from our system. Our leading-edge mobile CRM and SaaS-based CRM technology with responsive single-point-of- accountability service model makes StayinFront the best choice for growth-oriented life sciences companies like Entera Health."
About Entera Health
Entera Health, Inc. is a biotherapeutic company focused on improving worldwide health through development of clinically safe biotherapeutics to address unmet needs. Entera Health conducts continuing research utilizing value added proteins and protein co-products to find additional compounds that positively impact human health. Products are being developed for oncology, gastroenterology and immune disorders.
StayinFront is a global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the UK, Ireland, India, Australia, Singapore and New Zealand. For details about StayinFront CRM solutions or to experience a demonstration, visit http://www.stayinfront.com.