London, United Kingdom (PressExposure) September 07, 2012 -- Orienteering, a popular sport in Norway, is about to get better thanks to a technology developed by a small firm in the U.K and a new video reportage explains how the UK based business developed a business partnership with the Norwegian Orienteering Federation. See the new video here: http://www.youtube.com/watch?v=BhtNUPByFLQ&list=UUQpx-DoK9tMgxv32EzGmkfA&index=0&feature=plcp
The technology (a unique body monitor called an Accelerometer) was designed by Cambridge-based firm Activeinsights. Previously used by medical researchers, the company contacted the Enterprise Europe Network to find new business partners abroad and enlist new clients.
As a result, Activeinsights were discovered by Jan Kobach, the Norwegian Orienteering Federation's performance analyst who was looking for ways to improve his athletes' performance. In this exciting sport, athletes race on foot, bike or skis, equipped with a map and have to find the fastest route to a destination revealed at the start. Kobach believed that the body monitor could be used to guide runners in their choices of track, speed and map use. Now implemented these monitors are well on their way to boosting the teams performance.
Joss Langford, the Technical Director of Activeinsights said of their new partnership enlisted through the EEN; "We found more than a new client and partner, we discovered a new market application for our product."
With 3000 staff members, the Enterprise Europe Network helps small companies like Joss' bring research and commercial applications together. A new video produced by the EEN also shows this winning partnership.
The Enterprise Europe Network, has helped more than 5,000 companies sign business and technology partnerships across 51 countries.
You can download the VNR, its B-roll, interviews with the athletes, entrepreneurs, and members of the EEN network:
Go to the FTP-Server
Select photos and videos (long & short versions, B-roll in EN, FR, DE and international versions, description, shot list).
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Notes to Editors:
Launched in 2008 by the European Commission, the Enterprise Europe Network already served close to 2.5 million SMEs to find business and technology partners abroad, access EU funding and navigate the maze of EU legislation. Its more than 600 member organisations are located in Europe along with America, Latin America, the Middle East and Asia.
EEN's key figures
600 member organisations in 51 countries
375,000 questions answered on EU matters
5,000 companies signed business, technology or research partnerships
1,000 additional jobs generated yearly
â¬220,000 Average company turnover impact
â¬450 million impact on sales growth
100,000 technology, IPR, finance and business reviews
19,000 SME-events with 750,000 participants