Lewiston, Idaho (PressExposure) February 11, 2009 -- Traditional marketing methods are not as effective as they used to be. Most marketing methods were created many years ago, by men, when women were not as active in the buying process as they are now. Lorrie Morgan-Ferrero has pioneered a marketing system that speaks directly to women who are now making 85% of all household purchasing decisions across the brands.
The She Factor Marketing System was recently shared at a three-day, live seminar in Los Angeles, California. Within the content Morgan-Ferrero unveiled proven methods to more effectively connect with women consumers. Guest experts included Marie Forleo, James Roche, Nancy Marmolejo and Jody Colvard. Additionally, entrepreneurs who Morgan- Ferrero has worked with and who embrace the new She Factor Marketing System were featured as case studies in the material.
Lisa Manyon, President of Write On ~ Creative Writing Services, LLC (www.LisaManyon.com) based in Lewiston. Idaho is the featured Press Release Case Study in Morgan-Ferrero's system. Manyon traveled to Los Angeles to attend the live event and spoke to the audience about her press release success.
"The landscape of press release (or news release) distribution has changed dramatically because of the Internet. Press releases are not just designed to gain mainstream media attention anymore. They are now used as a very effective marketing tool to showcase business specialties, increase web traffic and build credibility as long as they written correctly and distributed in an appropriate manner." Manyon explains "I am honored to be a part of The She Factor Marketing System and share my gift of press release writing with other business owners because this is a true passion of mine."
Morgan-Ferrero's The She Factor Marketing System is available on a limited basis and she is slated to release a book on the subject in 2009. Morgan-Ferrero says "Lisa has a magical talent for looking inside your business and pulling out special, newsworthy gifts that may have otherwise been overlooked. Her results are impressive which is why I chose her as my Press Release Case Study. She really specializes in ânew schoolâ releases which are extremely helpful for internet marketers."
Although Manyon lives in Lewiston, Idaho she has developed strong colleague and client business relationships across the nation. In addition to being the featured Press Release Case Study in Lorrie Morgan-Ferrero's The She Factor Marketing System, she is a contributing author to the International Association of Web Entrepreneursâ 2009 Guide which will be published before the end of the year.
Lisa Manyon, President of Write On ~ Creative Writing Services, LLC. specializes in POWERFULLY communicating your marketing messages to increase results. She's a professional copywriter & marketing strategist dedicated to making life easier for solopreneurs, entrepreneurs and internet marketers by knocking one more thing off your "to do" list (specifically all the writing projects you haven't had time to get to). Manyon is the Copywriting Expert for The International Association of Web Entrepreneurs. She offers you a Free Copywriting Action Plan to discover 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services. Plus, you'll uncover exactly what to look for when selecting the perfect copywriting partner for your business. http://www.LisaManyon.com