Bristol, United Kingdom (PressExposure) June 26, 2009 -- A new research finding that small business owners are turning to their Dads for advice on how to cope with the recession demonstrates just how much business owners need a free, open exchange of business ideas in the current climate, says Mick Dickinson of Marketing Donut.
A new survey by Royal Mail found that just over a quarter of small business owners (27 percent) had asked their fathers for guidance during the downturn, seeking advice in areas such as growing the business, diversifying into new areas and marketing.
âWith nine out of ten rating the advice as positive, thereâs clearly something very positive going on there,â says Dickinson. âBut I hope business owners are also aware that itâs possible to get professional advice on these kind of issues at no cost using free small business resources like Marketing Donut.â
Backed by Royal Mail and Google, Marketing Donut is a free marketing resource developed specially for small businesses. Itâs packed with expert advice and resources on all aspects of marketing, from developing a marketing strategy to competitive pricing and customer care.
âWeâre adding new resources all the time to make sure weâre up to date with what small business owners and managers want to know about,â says Dickinson.
âClearly right now the recession is topical so weâve got lots of discussion and positive ideas about how to approach business in this climate. There are also lots of related advice on things like customer loyalty schemes and how to work smarter by better targeting your marketing efforts.â The Marketing Donut is at http://www.marketingdonut.co.uk