Renton, WA (PressExposure) May 11, 2011 -- Erado the nation's leader in archiving of electronic communications, announced today it has signed a multi-year agreement with Commonwealth Financial Network to provide social media compliance solutions beginning in June 2011. This agreement enables Commonwealth advisors use of interactive social media marketing, including Facebook, Twitter, LinkedIn, and blogs. Craig Brauff, CEO of Erado, says "We're excited about working with Commonwealth and integrating our solutions with their existing infrastructure. The benefit to Commonwealth is streamlined surveillance by utilizing existing reporting and archiving tools. This significantly reduces management costs associated with social media." Brauff states, "Once registered, Commonwealth advisors will be able to comment, post, and respond to Facebook, Twitter, LinkedIn, and company blogs. Interactivity will be automatically captured and sent to Commonwealth's Compliance for post-review and retention." "Interactivity is the key to a successful social media campaign, and we're eager to fully support our advisors who wish to utilize a complete online marketing strategy," says Todd Estabrook, Commonwealth's Chief Marketing Officer. "Social media marketing is a valuable component to any integrated marketing strategy and we want to make it as easy for our advisors to implement as possible," said Estabrook. A key reason Erado was chosen by Commonwealth was the ability to capture interactivity for a single user login, without recording interactivity on personal social media sites.
Erado provides a suite of hosted solutions for capture, review, and archiving of electronic communications, including email, instant messaging, and social media such as Facebook, LinkedIn, and Twitter. Founded in 1994, Erado helps organizations manage and enforce cost-effective compliance and records retention policies. For more information, see us at http://www.erado.com.
About Commonwealth Financial Network
Founded in 1979, Commonwealth Financial Network, member FINRA/SIPC and a registered investment advisor, is the nation's largest, privately held independent broker/dealer, with headquarters in Waltham, Massachusetts, and San Diego, California. The firm supports more than 1,400 independent registered representatives nationwide and makes available a comprehensive array of financial products and services. For more information, please visit http://www.commonwealth.com.
Phone: (425) 336-0480 ext. 205