Chicago, IL (PressExposure) February 14, 2009 -- EssenceWiseTM, from Wise Window, Inc., has been selected as a finalist for the prestigious 2009 Edison Best New Product AwardsTM. The awards are among the most elite accolades honoring excellence in new product development, marketing, and innovation. Strategic implementation partners for the 2009 awards program include the Thomas Edison Papers at Rutgers University, the Marketing Executives Networking Group (MENG) and The MIT/Stanford Venture Lab (VLAB).
EssenceWiseTM is a suite of reverse analytics tools that processes subjective data (opinions and sentiments) from the web and internal sources (such as consumer feedback) about brands, products, industries, etc. EssenceWiseTM provides marketers and brand managers with consumer insights needed to stay innovative and agile.
The Edison Best New Product Awards, sponsored this year by Google, The Nielsen Company and Steelcase, focus on new products and services that excel in marketplace innovation, marketplace success, technological innovation, market structure innovation, and societal impact. These criteria align with Edisonâs own innovation best practices, called the Five Competencies of Innovation. MENG members nationwide cast their ballots for entries they deemed worthy of being linked to the Edison name.
âWe are both honored and excited to be among other industry leaders, such as Nintendo, Speedo, Apple, and Google, named as finalists for the Edison Awards. Being recognized for the hard work invested in building a revolutionary technology motivates us further and challenges us to work even harder to deliver value and competitiveness to our customers,â said Sid Mohasseb, CEO, Wise Window, Inc.
âInnovative, collaborative, passionate, and persistent are just a few of the many characteristics that describe the finalists for the 2009 Edison Best New Product Awards,â stated Sarah Miller Caldicott, great grandniece of Thomas Edison, co-author of Innovate Like Edison and Chairperson of the Edison Awards Steering Committee. âAll of our 2009 finalists, each in different ways, exemplify the very best in innovation.â
Gold, Silver and Bronze winners will be announced at an Awards Gala on April 1, 2009 at the Computer History Museum in Mountain View, California. To register to attend, visit http://www.edisonawards.com/Awards/2009EdisonAwards.html.