Sydney, Australia (PressExposure) January 29, 2015 -- A new Sydney, Northern Beaches business has recently launched their ethical bed linen range, enabling discerning buyers who care about their health, the environment, and the people who make the products, to buy bespoke handmade bed linen.
Their products are made morally from seed to finished product, engaging an unusual production chain of certified organic farmers, weavers, traditional artisans and women's groups from India, to make our unique, handmade bed linen range for the child, young adult and adult markets.
There are bed linen brands a-dime-a-dozen, cheap to expensive, confusing thread count claims, various fabric compositions and brands that don't manufacture to honorable nor safe practices. Case in point, the fashion industry has had considerably poor press of recent that makes customer's second guess about what they are buying. The main aim for our production is to create a brand that is as transparent as possible for the customer to have peace of mind as to its origin and make-up.
They produce on quality certified organic fabrics (certified by the Global Organic Textile Standard) and adheres to fair trade practices (implemented by the International Labour Organisation, a specialised agency of the United Nations). They believe customers will benefit greatly from buying their unique handmade ethical bed linen, as it jabs buyers conscience such as - healthier fabrics, dyes and threads made without nasty chemicals to benefit people and planet, bed linen that has been made responsibly and smartly with reversible designs to reduce waste, engagement of women's groups to provide education and a sense of pride in being employed, thus giving an equal voice to workers, and a revival of traditional artisan techniques that are dying out to mass production, such as wood block print, applique and hand embroidery.
Every producer along their manufacturing chain has been paid above award wages for a product that has been traded fairly in a developing country, and this has been paramount to their production ethos and brand. Their prices and quality reflect a respectfully made product. A 20 year dream that was rather simplistic in its original idea of just creating doona covers, has come to fruition in very unusual and delightful ways of a 100% ethical design story.
They sell online, manufacturing to small production runs to reduce wastage and so that fresh design themes can be created, new fabrics and ethical methods can be continually sourced.