Teddington, United Kingdom (PressExposure) September 19, 2012 -- Europcar the leader in car hire services in Europe for leisure and business users, has crowned David Sodergren, from Edinburgh, the winner of its highly successful social media campaign.
The Europcar Caraoke Competition, which ran across both YouTube and Facebook, encouraged consumers to show off their star quality in a bid to find the UK's best in-car karaoke performer.
With weekly prizes up for grabs and the grand prize of the Fiat 500, 148 videos were submitted which were watched by 79,578 members of the public via YouTube, as Europcar tapped into the consumer appetite for TV talent shows. David was chosen, based on hundreds of votes by the general public on the Europcar Facebook page, winning with their rendition of The Final Countdown by Europe.
Commenting on the success of the Caraoke Competition, Ken McCall, Managing Director, Europcar UK Group said: "We are absolutely delighted for our winner, David, and want to thank everyone who took part in this very successful competition. It was another example of Europcar's focus on engaging with consumers, using social media to create a buzz around our brand by reaching out to a new audience. We had a 33% increase in Facebook likes since the start of the competition so we're very pleased with the results achieved.
"As market leader, Europcar continues to look at new ways to communicate with our customers. We continue to harness the power of social media to raise brand awareness and encourage consumers to explore Europcar's innovative range of car hire services."
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