Dubai, Dubai United Arab Emirates (PressExposure) January 29, 2007 -- EvaCast, together with Shafaq's senior vice president Gulnara Gasim, has created the name, the brand architecture, the communication concept, the internal engagement material and the design directed outlook. The simplified brand structure aims to make it easier for the market at large to understand Shafaq's complex operations and the value and benefits that the company offers to international markets.
"In developing the new Shafaq brand platform our work has been about defining and clarifying the unique and relevant value that we bring to our customers and markets and delivering our brand promise of 'diverse global operatives' powerfully and effectively," said Hasanagha Gasim, President and CEO of Shafaq Holding.
"The international pharmaceuticals industry is very complex and fast moving which means that a company operating in this market needs to present themselves in a very simple and compelling way. We worked intensively with Shafaq for a year to create a brand and a communication concept that presents them and the benefits they bring to the industry in an easy and uncomplicated way," commented Albert Hank, Creative Director, EvaCast Middle East.