London, United Kingdom (PressExposure) January 19, 2012 -- A new B2B consultancy, Sell2IT, focused on helping boost the sales performance of IT and technology organisations through a unique approach to sales and marketing, today announces its official launch.
Sell2IT is headed by Managing Director, Chris Rawson - a former CIO and Change Director, whose career spans senior level roles at a number of well-known blue-chip organisations - and brings together the knowledge, insight and experience of some of the brightest and best people in the business today. These include leading IT sector thinkers, global marketing directors and sales leaders, CIOs and product and service marketing experts.
Working closely with Rawson are fellow Directors, Paul Bevan and Owen Ashby.
Bevan is an expert in IT services marketing and an Industry Sector Analyst at Bloor Research. He has considerable experience of converting strategic marketing thinking into targeted sales success for high-profile companies across a huge variety of industry sectors.
Ashby is an innovative and engaging sales and marketing professional, with both client and agency side experience. He is a Research Director at Bloor Research and co-founder with Bevan of the SureFire Sales Success model that powers Sell2IT's fast-cycle client projects.
Rawson stresses that Sell2IT is markedly different to other firms: "What makes Sell2IT special is the tremendous IT and marketing industry experience of our team of consultants, many of whom have worked as vendors and service providers - and have also been IT decision makers in their own right. Combined with our agility and exclusive fast-cycle approach, we help clients tap into market knowledge and real-time data, gaining direct access to senior level decision makers in their chosen markets. And we do this very quickly, delivering very affordable, ready-for-action programmes in just four weeks."
Through the SureFire Sales Success process, Sell2IT provides an invaluable report that gives an up-to-the-minute scan of a client's market, competition, drivers, emergent trends and disruptors, together with detailed outputs that identify and validate the client's 'sweet spot'. It provides clear and concise insight, explanation and definition of the proposition; clarifies partner requirements, roles and responsibilities; and delivers essential market knowledge as well as truly up-to-date data. This is supported by a template that informs marketing activity. All of these outputs are based on proven, scalable, repeatable processes.
"So sales teams can concentrate 100% of their time and resources on exactly the right prospects, with precisely the right proposition - that they know is differentiated, competitive, current and relevant. So clients can get ahead, stay ahead and create long-term strategic advantage. This can be facilitated by the strong partner network that we have established to complement the programme at key stages of the process, from in-depth sales and marketing analysis through to coaching and development for senior teams," Rawson adds.
Sell2IT has already gained a number of well-established clients in markets such as telecoms, hosting and cloud services, IT security and infrastructure support services.