Expert Offers Business Networking Advice - Why "Less is More" When it Comes to Business Contacts

London, United Kingdom (PressExposure) February 23, 2009 -- Most businesspeople recognise the value of networking, and understand that it can be highly effective in increasing efficiencies and boosting profits.

One of the biggest challenges in networking however, is striking a balance between quality and quantity, when building up your network of contacts.

In a recent business TV show on yourBusinessChannel, experts share business networking advice [] on the numbers and types of relationships that are important.

Experts say that quality relationships are a must. While this building of quality relationships takes time and will not bring overnight results, the effort you put in to networking will produce benefits for years to come. One expert, BNI’s Dr Ivan Misner, says his best business networking advice is: “It is not who you know or what you know, it’s how well you know them.”

All experts, while sharing their business networking advice during the show, say too many businesses are concerned with making high numbers of contacts, rather than developing quality relationships. This is a major mistake in business networking, as the quality of your relationships is of critical importance.

Another piece of business networking advice is to be careful how you label yourself at networking events. For example, rather than calling yourself an accountant, which carries with it preconceived ideas, use different wording. Say, for example, “I help companies pay less tax than they thought possible.” This will allow the conversation to flow and sparks interest with others.

A good systems strategy for starting up an online networking page is to write and post credible and real content. You need to ensure that you appear interesting and approachable. Experts say another major flaw in networking, mainly online, is ignoring people that are trying to connect with you. The golden rule of social networking is ‘return communication’.

For more business networking advice on how to handle networking events, networking online and systems strategies [] for networking in general, watch the shows on yourBusinessChannel.

Further links/information:

* View this and other business TV shows featuring business experts. * News about the latest expert business advice and upcoming business TV shows. [] * Business television on your website or blog. []

About yourBusinessChannel

David Chandler
England, UK
+44 (0) 870 041 0459

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Press Release Submitted On: February 23, 2009 at 5:07 am
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