Experts Come Together At The National Committee On Franchising In Food, Beverages And Hospitality Held By Indian Franchise Association

New Delhi, India (PressExposure) July 27, 2011 -- Experts come together at the National Committee on Franchising in Food, Beverages & Hospitality held by Indian Franchise Association To create a strong brand visibility for Food & Beverages sector through franchising in India over the next two years and to brainstorm on the varied issues that the industry is currently facing

Some of the top patrons from the F & B Industry came together at the first National Committee on Franchising in the sector for interactions and knowledge sharing on various topics related to the best practices, regulatory issues and future trends in the industry. The event, which was organized by Indian Franchise Association was held on1st July in Noida.

Members shared their views on the status of the industry and mentioned that the industry is in nascent stage and is growing rapidly but at the same time is facing various challenges that need to be met boldly. The most common one of them is the paucity of trained manpower & poor productivity of the present human resource, which they believed is the biggest challenge in juxtaposition some other problems such as taxation, licensing or even real estate. Apart from decelerating the company's production, they thought it also halts the progress of the sector as a whole. The unorganized and fragmented nature of the sector is another area that they believed corrodes the industry and prevents it reap the actual and real benefits. Mr. Sanjay Coutinho , Chairman, IFA National Committee on Franchising in Food, Beverages & Hospitality and CEO, Barista Coffee Company Ltd, A lavazza Company added, "The biggest challenge that I find is that it is yet not recognized by the govt. Franchising s considered just a subset."

The members at the Committee included Mr. G.S. Bhalla (Cocoberry Retail Pvt. Ltd.), Mr. Sanjay Coutinho (Barista Lavazza), Mr. Samir Kuckreja (Nirulas Corner House Pvt. Ltd.), Mr. Ashish Kapur(Yo China - Moods Hospitality Pvt. Ltd.), Mr. Gaurav Jain (RTC Restaurant India Ltd.), Mr. Kabir Advani (Bercos Melody House), Mr. Vyoum Ghai (Buzz - R.G Entertainment Pvt. Ltd.) to name a few. This Committee will focus on creating a strong brand visibility for Food & Beverages sector through franchising in India over the next two years, promotes the Indian F&B brands in the overseas market and devise strategies to overcome the challenges that the industry is facing at present.

Mr. G.S.Bhalla of Cocoberry deliberated, "There is a huge disconnect between a franchisee and his expectation. Hence a proper structured course should be started wherein proper knowledge and guidance is imparted on the franchisee as to what all does it take to be a franchisee and the endurance that it entails"

Explaining the reason behind the popularity of F & B business opportunities among investors, Mr. Mohit Gaglani, Business Head of IFA said, "As the restaurant market in India is witnessing spiraling growth with more companies opening restaurants, faster and in optimal locations, the need of manpower is also surfacing. IFA recognizes the graveness of the issue and is coming with a skill development program with NSDC, bridging the gap between the companies and their manpower constraint."

For further queries, please contact:

Ms. Madhulika (09999747048) at Franchise India (011-40665555)

About Franchise India

About Indian Franchise Association (IFA)
Indian Franchise Association (IFA) is India's premier, non-political, not-for-profit body representing Indian Franchise Sector. IFA's endeavor is to promote, promulgate and popularize the concept of franchising as a mode of doing business across the industry verticals and to nurture the entrepreneurial skill of every Indian.
IFA catalyses change by working closely with stakeholders and policymakers on policy issues, enhancing efficiency, competitiveness and expanding business opportunities for franchise sector through a range of specialized services and global linkages. IFA also provides a platform for Franchise sector consensus building and networking. Partnership with counterpart chambers across the world carry forward our initiatives of inclusive development in franchise business, which encompasses entrepreneurship, training, governance, skill development, etc. IFA serves as the first port of call for Indian franchise sector and the international franchise business community.

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Press Release Submitted On: July 27, 2011 at 5:29 am
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