Trenton, New Jersey (PressExposure) February 02, 2012 -- Falken Industries has switched to its proprietary Neyriat packaging innovation- a plastic, Eco Pledge Certified, made from entirely earth friendly components for its Clean Plus® product designs and conceptions in Germany.
The packaging is the result of years of research and close cooperation between Falken and its affiliates. The switch to the technologically innovative material will improve the products' packaging carbon footprint by 32 percent and use 23 percent less fossil resources compared to the previous packaging, according to a life cycle assessment study conducted by researchers at the company's Central European Research Unit. Falken is the first company in its industry to switch to environmentally friendly packaging for leading vehicular care product in Europe.
"Going forward, it is increasingly important for companies and brands such as Clean Plus® to realize that the path ahead is one of technological investment, sustainable development and high quality in all aspects of product production - packaging included," says Manuel Garcia, Communications Officer. "With our affiliates and distribution partners, we have taken a first significant step, starting in Germany, in the packaging development of the future."
In terms of the aggregate annual environmental benefit associated with the switch for the German market, Falken estimates fossil energy savings equivalent to the electricity consumed per month by 1,000 German homes, along with greenhouse gas savings equivalent to not driving a vehicle 100,000 km.
With the choice of its Neyriat innovation, Falken addressed the need to combine high-performance and quality with the sustainable standards of today and tomorrow, and the entire process needed to be more environmentally friendly and sustainable, with absolutely no compromise on quality or performance for the end user. Additionally, Falken is working to guarantee the lowest environmental impact from sourcing use, disposal, recovery and re-use.
"The Clean Plus® packaging is an excellent example of Falken's ability to muster international collaboration amongst its affiliates and research partners for a smarter product and one it can be proud to showcase as an international best practice example," added Garcia.
Falken is working to achieve the International Sustainability and Carbon Certification (ISCC) for the new packaging. The ISCC seal assures that the entire supply chain for the raw materials meets rigorous social and environmental criteria.
Falken notes that moving forward, it plans to expand the use of the Neyriat packaging to include other products in its several line conceptions in Germany and other markets.
The new packaging is indistinguishable visually and performance-wise from its predecessor, while at the same time being better for the environment.