Englewood Cliffs, New Jersey (PressExposure) July 23, 2009 -- On Wednesday, July 8th, FARRAD rocked the stage at Santos Party House for the release of his debut album, The Time is Now. He delivered an electrifying performance with his imaginative coupling of New Jack Swing and funk rock. The high-energy show didn't stop with just the music; he and his dancers brought such an infectious dancing spirit that immediately got the crowd bumping to the beat.
As early as 7:15 pm, the packed club was teeming with anticipation, long before Farrad was set to go on stage. With the first few notes of his first song, "Misunderstood", the audience was immediately swept away by the performance. Within moments, it was noticeably clear that the crowd was drawn in by the thrilling music and the fresh choreography. There was never a lull during Farrad's performance; Farrad gracefully transitioned between songs with spontaneous impromptu dancing that captured his dynamic and exciting performing style.
"Farrad is the future of the hot club scene. He electrifies his audience with euphoric grooves surpassed only by spectacular moves. As a dancer, it's impossible not to compare him to Michael Jackson," says Bill Robinson, In Style Magazine.
After his performance, Farrad was immediately on the dance floor, greeting fans and friends. His off stage presence equaled his on-stage performance in dynamism.
"Farrad is a unique artist who is bringing back the staples: singing, dancing, and of course, songwriting. His live performances are as energetic as anything out today and if he's not on your radar, you're not checking out what's next and new on the scene. The time is now," says President & CEO, Double 7 Film.
The album received such positive response that Bunim/Murray Productions licensed the rights to his entire album for shows including: MTV's Real World/Road Rules: Extreme Challenge & The Stylist; Keeping Up With The Kardashians & Kourtney and Chloe Take Miami on E!; and Bad Girls Club on Oxygen.
For Press information contact: Angela Thomas or Lidan Long at: (201)503-1333