Washington Dc, Washington (PressExposure) May 14, 2009 -- The US Food and Drug Administration (FDA) move to tackle breakfast cereal giant Cheerios on its "bogus" cholesterol reduction claims is an encouraging sign that the new Obama administration is serious about public health, says popular obesity information website ObesityCures.com.
The FDA is "in discussions" with Cheerios producer General Mills over its widely advertised claims that eating Cheerios can lower your cholesterol by 4% in six weeks. This follows a letter the agency sent to the company warning of "serious violations".
"Bogus claims like this have been banned under the Nutrition Labeling and Education Act for more than 10 years now," said ObesityCures publisher, Alan Cooper. "So, well done to the FDA for finally having the gumption to take on the country's biggest violator."
In April the FDA confronted another cereal company, Kellog Frosted Mini-Wheats, over its claims that eating its sugary product every morning made kids 20% more attentive than those who hadn't had breakfast.
"By taking on two of the biggest cereal offendors, the Obama administration is showing that it is serious about public health. The message is - we're not afraid to act against the big guys, so smaller food producers better step into line too," Cooper said.
Cheerios has posted a message on its website defending its cholesterol reduction claim, saying it had been approved by the FDA for 12 years and on its cereal boxes for two years.
Cooper dismissed the defense: "All that proves is that, until now, no one with any muscle has called them on their bluff until now. I hope it's also a sign that the FDA is finally growing some teeth".