Miami, Florida (PressExposure) January 30, 2009 -- Retailers, trade-show attendees, and advertisers alike are continuing their migration away from disposable plastic bags in favor of more eco-friendly offerings such as Factory Direct Promos' Eco Grocery Bag. The motivation behind this shift is two-fold. First, businesses are looking for more flexible marketing options for their bags, the single most distributed item for most business, that leave a lasting message. The second motivation, which affects us all, is that disposable plastic bags are taking a tremendous toll on our eco-system. According to the Wall Street Journal the U.S. goes through 100 billion plastic shopping bags annually, which requires an estimated 12 million barrels of oil to produce, a number which is truly eye-opening. Paper bags have their own ecological problems as well, so it's clear the path for 2009 is in durable, 100% recyclable custom branded bags.
Bucking the trend of disposable bags are socially conscious companies that are moving toward eco friendlier options such as recycled PET shopping cart bags [http://www.factorydirectpromos.com/domestic_Rpet_shopper.html]. These bags, available from Factory Direct Promos, offer an eco-friendly option that will leave a lasting brand impression with the user for years to come. Utilizing their factories in China, Factory Direct Promos cuts out the middle-man, allowing them to provide customers with factory direct pricing and flexibility previously only enjoyed by larger firms.
The custom branding options, flexibility, and affordability offered by Factory Direct Promos means it makes great marketing sense to move toward custom branded promotional items. Due to Factory Direct Promos' diverse product offering, companies of all sizes can experience the benefits of custom manufacturing and production. Retailers now have an environmentally friendly option for bags that gives them limitless options with regards to size, color, shape, and patterns. This flexible, China-sourced manufacturing is what gives customers of Factory Direct Promos the ability to instill their brand message in any arena. Whether for shopping, toting wine, carrying photos, or for an overnight stay there is a custom eco-friendly bag [http://www.factorydirectpromos.com/eco_1.html] for every use.
Factory Direct Promos' other products echo the flexibility sentiment as well. From USB drives [http://www.factorydirectpromos.com/usb.html] and lanyards [http://www.factorydirectpromos.com/lanyards_standard.html] to hats [http://www.factorydirectpromos.com/headwear.html] and playing cards, they give their customers full flexibility over the shape, size, look and feel over their custom branded promotional items. In short, 2009 is the year of reusable bags and flexible marketing materials. Businesses are learning that they can help the environment and enhance their marketing message in one easy step. Companies should seize the day and use Factory Direct Promos to update their bag, giveaway, and promotional materials lineup right away.