Basingstoke, United Kingdom (PressExposure) December 23, 2011 -- The modern woman longs for a glowing, year round tan. Fake tan has become the preferred option of self tanning methods among the majority of women, as a safer alternative to tanning beds and hours of exposure to the sun. With Christmas, New Year and their respective celebrations fast approaching, Famous Dave, an already reputable and well established brand name in women's beauty, has just released their "Gradual 10 Self Tan Lotion".
Sales spokeswoman for Famous Dave explains:
"By building a tan gradually, a far more natural look can be achieved, in comparison to the patchy, chalky, orange effects that can be the result of some "instant" tanning products. The lotion can be applied as often or as little as required, making it friendly to those of lighter make up. All the while, it gradually tans and moisturises, utilising the antioxidants and vitamins that work in conjunction with each other. The finished product is an even, glowing, moisturised complexion."
The new product is expected to be hugely successful if Famous Dave's previous track record is anything to go by. Launched in 2010, Famous Dave's Tanning Mousse received glowing acclaim from a range of the most respected beauty and fashion magazines, such as Cosmopolitan and Marie Claire, winning Grazia's Best in Summer Beauty Awards. The review read:
Where fake tan used to be seen as a cheaper tanning alternative, the opinions of many are changing as products change and improve. Coupled with the research and concerns that have come to light over the last few years regarding the health risks of UV overexposure, celebrities are now openly endorsing and using self tanning products. Perhaps most famously, reality television programmes such as The Only Way Is Essex, Made In Chelsea and Geordie shore show both male and female cast members liberally smearing themselves in self tanning products. With the high demand for self tanning products such as Famous Dave, it looks as if the trend is set to continue for a while yet.
About Famous Dave
Famous Dave is fast achieving a reputation at the very best in self tanning products. Featured and acclaimed in a range of popular women's magazines and on ITV1, they currently offer 3 versatile, highly successful products, with more in the pipeline.