Raleigh, North Carolina (PressExposure) November 06, 2009 -- Branding and public relations firm Articulon (www.articulon.com) announces today the development and launch of a new Web site for Fan-A-PeelÂ® (www.fanapeel.com), the provider of peel-and-stick tattoos made with 3MÂ® medical adhesive tape. With an extensive portfolio of Officially Licensed Collegiate Products, fans can personalize hundreds of items with wearable tattoos of their favorite sports team with no-hassle application and removal. The tattoos can be applied on skin, clothes, phones and many other surfaces.
The new Web site refocuses the Fan-A-Peel brand with a unified message of personalization that creates fun and memorable experiences. The site serves as a direct-to-consumer sales portal, as well as offers options for smart marketers to drive brand awareness and revenue by getting closer to their customers and donors with advertising tools and bounce-back promotional programs. Fan-A-Peel tattoos are currently available for more than 100 universities and colleges including major NCAA Division I schools.
"We chose Articulon to develop the site because they took the time to understand our business, and have the expertise we needed to be successful," says Gary Ban, managing partner of Innovative Adhesives, LLC. "The launch of our new site sets in motion our strategy to reach a broader consumer base with our products."
Fan-A-Peel products are marketed by Innovative Adhesives, headquartered in Cary, NC. The company has three additional product lines: A-Peel-Too, ThinSkinâ¢ and FaceAwayâ¢. With no water needed for application and no chemicals required to remove, the products are unique in a large industry dominated by water-based products. All products are made in the USA, using patented state-of-the-art digital printing with medical tape and sophisticated die-cutting techniques. The distinctive feature about Fan-A-Peel tattoos is that, although developed for the skin, they can be applied to virtually anything, including clothing, book bags and practically anywhere to show team spirit. Fans can take an ordinary shirt or sweater and make it look embroidered with a Fan-A-Peel tattoo.
"We were tasked with creating a Web site that is easy to navigate with a solid sales focus," says Cindy Stranad, Articulon principal. "We want users to be able to quickly move through the purchasing process and to inspire resellers, marketing professionals and non-profits to understand the co-branded promotional opportunities available."
The decision to market four compelling product lines reinforces the company commitment of engaging fan bases with their favorite teams, brands and nonprofits - this flexibility allows users to show their team spirit and personalize their phones, iPods and other products. Based upon the its growing relationships with some of the world's most visible and prominent brand names, gear and skin tattoos are available for collegiate and professional sports, generic spirit and holiday-focused properties, as well as a line of hunting camouflage products using designs from Realtree and Mossy Oak. Innovative Adhesives is continuing to expand its licensed properties and deploy products in the retail market, as well as on its Web site. These brands coupled with targeted marketing efforts, particularly with resellers, are core to the company growth strategy.