Las Vegas, NV (PressExposure) December 20, 2007 -- Fat Lip Clothing, today announced their return to the action sports industry with the launch of their online store at [http://www.fatlip.us].
Established in 1989 and rated #1 on Action Sports Retailer magazine âTop New Companies to Watchâ list in 1991, Fat Lip went underground in the early 1990âs. With both new and original members of the management team onboard, the company has returned with a new look and feel and a focus on the MMA Category.
âThe Fat Lip brand is suited to so many action sports, but itâs even more of a natural fit with the MMA category. MMA is exciting, original and rough around the edges,â says Billy K., Founder and CEO of Fat Lip Clothing. âI think itâs this generationâs Punk Rock. This sport has all the same energy and heart of the Sex Pistol, the Clash and all the rest of the originators. The octagon is the new CBGB.â
Billy states that the Punk Rock analogy was the main inspiration for the 2008 line. âThat was the âa-haâ moment. It all came together around reflecting the vibe and energy of those original days and bringing that to the MMA space where everything seems to be really gothic and gangster at the moment.â
Fat Lip is currently âtestingâ early designs with a limited number of tees and accessories online, and will make a full catalog of tees, hats, shorts, fleece and accessories available to trade in January 2008. Suggested retail prices range from USD$19.99 to USD$89.99. Customer service is available online in English, Japanese, Cantonese and Mandarin, for dealers who wish to register to receive a catalog by email. The site will also be expanded with full dealer functionality in January 2008.
A grass roots team named the âFat Lip Fight Clubâ has also been launched in conjunction with the site and the company is encouraging both professional and amateur athletes seeking sponsorship to apply via email to firstname.lastname@example.org.
Fat Lip is wholly owned and managed by BHI. Fat Lip and Fat Lip Fight Club are registered trademarks.