Father Knows Best - Or Does He?

Camarillo, CA (PressExposure) June 14, 2011 -- For Immediate Release

Survey Reveals Definite Lack of Financial Skills

As Father's Day approaches, many dads begin reflecting on the life skills they're teaching their children. Nice manners, discipline and a good work ethic top many lists. Not to be overlooked, however, are financial skills, because regardless of whether they are taught formally or by example, parents pass along their financial habits to their children.

This concept is confirmed by the National Foundation for Credit Counseling's (NFCC) 2011 Financial Literacy Survey in which the majority of respondents, 42 percent, indicated that they learned the most about personal finance from their parents. At first glance, this appears to be a good thing, as the home should be the ideal place for children to learn skills and habits.

However, the same survey also revealed that 41 percent of adults gave themselves a grade of C, D or F regarding their knowledge of personal finance. This is a disturbing decline in financial literacy, as one short year ago "only" 34 percent of Americans gave themselves a low grade. Further, five percent of U.S. adults, or about 11.5 million people, indicated that the failing grade of F best represented them, marking a sharp increase from previous years when less than three percent of adults self-identified at this level.

Taken together, these results suggest that many parents are ill-prepared to teach their children sound financial principles.

"The good news is that Americans recognize and are willing to admit their financial deficiencies," said Joy Thormodsgard, CEO and President of SurePath Financial Solutions. "Now it is up to them to do something about it, particularly if they have children who will invariably model their parent's financial behavior."

There are many resources available to consumers desiring to improve their level of proficiency in personal finance, including self-help books, the media, the Internet or financial professionals. Interestingly, the survey showed that while Caucasian and Hispanic adults are more likely to identify the home as the primary learning ground for personal finance, African-Americans are more than twice as likely as Caucasians to garner such information from self-help books, the media or friends.

Looking at gender, men were more than four times as likely as women to give themselves failing grades for their knowledge of personal finance, eight percent versus two percent, respectively.

"During these painful economic times, it can be argued that keen personal finance skills are more important than ever," continued Thormodsgard. "SurePath (CCCS) calls on parents to stop the cycle of financial illiteracy by improving their own level of financial expertise, thus enhancing the likelihood that their children will some day be able to give themselves a grade of A in this important life skills category."

If you want to improve your level of personal financial skills, reach out to SurePath Financial Solutions where you can meet with a counselor one-on-one, or participate in group workshops on a variety of financial topics. The services are free or low-cost and are open to the public. To be automatically connected to SurePath Financial Solutions dial (877) 615-7873, or go online to http://www.SurePath.org. Assistance is also available in Spanish.

Joy Thormodsgard
(805) 383-7804 - direct

About SurePath Financial Solutions

About SurePath Financial Solutions
For over 44 years, SurePath Financial Solutions (CCCS) has been serving the six counties of Ventura, Santa Barbara, San Luis Obispo, Monterey, Santa Cruz, and Santa Clara. We provide financial, housing and bankruptcy counseling, credit report review and debt management services. With offices in Camarillo, Santa Maria, San Jose, Watsonville, Salinas and Santa Barbara, SurePath makes every effort to extend choice in service to our customers via the phone, internet or in-person. SurePath (CCCS) can be reached toll-free at 1-877.615-7873 or at http://www.surepath.org. SurePath (CCCS) corporate headquarters are located in Camarillo, California. SurePath (CCCS) is a member of the National Foundation for Credit Counseling. The NFCC seal signifies high standards for agency accreditation, counselor certification and policies that ensure free or low-cost confidential services. CCCS is also accredited by the Council on Accreditation for Families & Children and has an excellent rating with the BBB.

Press Release Source: http://PressExposure.com/PR/SurePath_Financial_Solutions.html

Press Release Submitted On: June 15, 2011 at 3:20 pm
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