Orlando, Florida (PressExposure) October 16, 2009 -- A partnership of the Virginia Hospitality and Travel Association, Virginia Department of Environmental Quality, and the Virginia Tourism Corporation, the program has compiled lists of participants on a searchable database at their website (http://www.virginia.org/Green/). The program originally began by the DEQ Office of Pollution Prevention in September 2006, as an outreach to hotels and other lodging places, and from then grew to encompass more than 300 participants. It was no surprise at all when Filtafry joined Virginia Green, and became one of the most active participants.
Teaming up with Virginia Green, the franchise is doing much, much more than simply bringing the bio diesel section to the listing. Kip and Christy Swanson, of Richmond, who run one of the local franchises will readily admit to enjoying being a part of a company that has long held a commitment to the environment, but they're also benefiting. The pair operate CKB Swanson Inc, which also offers the BioPro380, a machine that converts the waste oil into valuable, clean burning bio diesel. But the commitment doesn't end there. Being a very big supporter of the Virginia Green itself, Filtafry also encourages education on conservation of water resources, energy, recycling, and regularly educates the public on better ways of doing things with less impact on the environment. It's clear that Filtafry, in partnering with Virginia Green has decided to erase more than just its own carbon footprint, but enable others to do so as well.
The newest advancement from the company is Filtacool, a system that not only reduces the moisture in commercial refrigerators, but in doing so cuts energy use by as much as 10% and increases the life of the equipment. Both are two areas where the hospitalities industry has long had issue rising to the demand for more Eco-friendly options. In enabling the businesses to save money, Filtafry is also making a huge impact on the amount of waste in energy usage, but also increasing the life of the equipment, making for less disposal need. In addition, the micro filtration system implemented by regular Filta fryer maintenance increases the life of the oil itself, cutting waste disposal in half in many cases.
In the running of its own business, the filta franchise is setting a fine example for other partnerships in the Green, having been heavily invested in environmental solutions from its inception. Continuing to provide more environmentally friendly, economical options for those in the food service or hospitalities industry, Filtafry makes it clear that its commitment to the environment is a top priority. This makes the franchise a welcome addition to the Virginia Green, and perhaps sets a better example to others who are looking to operate their own green businesses.