Noida, India (PressExposure) August 10, 2009 -- In the midst of a financial crisis that is having a ripple effect around the world, a little publishing services company is crafting a new generation of tools that could help a segment of the most vulnerable to the economy â small and mid-sized businesses.
What's different about this company? Is it just a case of another "cost arbitrage" advantage, just another part of the Indian equation to lower costs simply by having access to inexpensive talent. Not really.
There is a company that is trying to be part of a new dimension to the equation â addressing the international market by integrating best ideas in the world with a high-performance team. Having spent time in India and Australia, the CEO of JVIS Rakesh Mathur, describes it as âbringing local talent to the top of the value chain, not just the middle.â JV Info Solutions Pty Ltd (JVIS) - specializes in document conversion for companies around the world and was facing several challenges when Rakesh decided to chart a new direction for the company.
More than Just Pressing the Button
Publishing around the world is in a significant phase of evolution and as it goes digital, one big challenge is to integrate information for digital platforms, into the Internet and Web environment. Considering the volume of information to be converted, doing this manually is just not possible, automation is necessary.
However, converting information to Web standards is often not a "press-of-the-button" automation task. A single comma misplaced in the bibliography of a publication, for instance, can deceive an automated conversion process. If the error occurs at any point, that means verifying hundreds of entries manually.
And thatâs just a single article. Doing this for thousands of entries is extremely time-consuming and error-prone. Yet, JVIS thinks it has a way out of this logjam.
âLetâs do this intelligently, letâs automate right here, in India.â
Rakeshâs IBM years are evident in his approach. There is a way of significantly reducing the human intervention by building âintelligence" into the automation. This entails recognizing and integrating patterns of errors seen over time. JVIS team calls this a âpractical approach to building Artificial Intelligence-based engines.â
Not an easy road. After many months of defining and refining the issues, the first engines rolled out. These engines were developed completely in-house and run full-steam on projects.
The next step, taking the engine on-line to Web; especially to the small and mid-size businesses that are buffeted most in a financial storm. For everyday use at low cost or almost for free â with a united belief âyesâ we can.
There is a pride in the automation that goes beyond just the business for all to benefit across globe . Itâs the pride of creation, of invention.
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It will be interesting to see how this story unfolds. Itâs business, but it's not business as usual. Itâs about targeting markets that are specialized and can use these services in a rough economic environment. Yet, itâs also about a company that's trying to be part of a revolution in its own little way.
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