Nashville, TN (PressExposure) March 13, 2011 -- Nashville based singer/songwriter, Jessica Rae, has found a new way of making it in the music industry. She is proving to be a one woman show, managing, booking and touring on top of writing and performing. Just recently, Rae got of the road from doing a 7 week tour- touring Florida, the Carolinas, Chicago, Wisconsin, Indiana, Michigan and Ohio. Many would be terrified being on the road by themselves, but not Miss Rae. She booked and organized the tour, played tour manager, driver, roadie and every other facet you can imagine. Touring can be very expensive for emerging artists so Rae decided to pursue a sponsorship opportunity to help with the costs of business.
Jessica Rae researched smaller brands that were in line with her own brand that were looking for exposure. She reached out to Firefly Sweet Tea Vodka after thinking about who, as a brand, would compliment her message and music. According to Nashville.com, "The work paid off because Rae is now officially sponsored by Firefly Sweet Tea Vodka! Jessica Rae will use some of the sponsorship money to help with her upcoming tour where she will promote Firefly Vodka during her performances, her radio interviews, and on her social networking sites. It's a very beneficial relationship for both Jessica Rae and Firefly Vodka. Firefly gets more exposure across the nation in venues where its products are consumed while Jessica Rae gets to continue doing what she loves, writing and performing music." In March 2011, Rae signed as the first female recording artist sponsored by Firefly Sweet Tea Vodka.
This is not a new concept, artists pairing with a sponsor to combine marketing efforts, but Miss Rae is proving that an independent musician, working hard and pursuing a dream, is making the impossible, possible- without the help of a label or manager. A true testament to hard work, networking and a strong communicator.
The music business is a hard and bumpy road but Rae seems to be an inspiration for other independents looking to make a living doing what they love. Rae is continually touring throughout the US. Keep up to date on her website, http://www.jessicaraemusic.com, and stay up to date on all her news on her social networking sites.
Keep inspiring other singer/songwriters, Miss Rae. We are looking forward to hearing more.